Not the Apple of My Eye
Randall Abramson, CFA Investment Process
While this article is specific to Apple, we could have written a similar piece on Facebook, Amazon, or several other leading tech names whose valuations, based on our analysis, have lifted to levels we believe are unsustainably high in the short run. Because the market indexes are so highly concentrated in these companies, we are concerned about the valuation implications for the overall markets.
Apple has become the most recognized brand in the world and now represents over 7% of the S&P 500, the largest percentage by any single company in S&P 500 history. Much of the recent stock market rally has been led by the 5 most valuable U.S. companies—Apple, Microsoft, Amazon, Facebook, and Alphabet—which now represent a staggering 24% of the overall S&P 500. The run-up in Apple and the other tech companies leaves the market vulnerable to an outsized correction and/or major rotation.
Apple is firing on all cylinders. Its products sit uniquely at the intersection of tech and luxury, garnering unparalleled attention from media and ultra-passionate consumers. Despite the pandemic and accompanying recession, the company is expected to increase revenues and earnings for fiscal 2020 by 5% and 9%, respectively. And profitability metrics are at or near all-time highs.
The company’s track record of innovation and financial results are remarkable. Tim Cook, faced with seemingly impossible shoes to fill, has successfully introduced new products and grown ‘Apple Services’ into a behemoth. We hold Apple in as high regard as any company and have been periodic owners over the last several years.
However, at a price just above $500, an all-time high, Apple’s market valuation looks rather rich. Summarized in Table 1, Apple’s multiples are well above its 5- and 10-year averages. Its P/E multiple is 1.5 times that of the now overvalued S&P 500 index, versus a multiple that averaged the same as the market’s over the last 10 years.
TABLE 1. APPLE’S VALUATION METRICS
METRIC | CURRENT VALUE | 5 YEAR AVERAGE | 10-YEAR AVERAGE |
---|---|---|---|
P/E RATIO | 37.8x | 17.3x | 16.6x |
P/S RATIO | 7.9x | 3.7x | 3.7x |
P/B RATIO | 29.5x | 8.0x | 6.5x |
EV/EBITDA | 24.6x | 12.1x | 11.2x |
P/CF | 27.1x | 12.7x | 12.0x |
SOURCE: FACTSET, GENERATION IACP INC.
Our analysis suggests a Fair Market Value (FMV) of about $380 for Apple, leaving the shares vulnerable to an approximate 25% decline. And that’s with some reasonably optimistic assumptions. Even worse, it and other large-cap companies normally trade between FMV and a 20% discount—a decline to which implies 40% potential downside. A stock’s FMV typically acts as a limitation to price. Today’s overvaluation is not the norm. And Apple, like most stocks, can be quite volatile. In the last 10 years, during a period of expansion, Apple suffered 5 periods of significant peak-to-trough declines: 2012-2013, -44%; 2015-2016, -32%; 2018-2019, -39%; 2019, -21%; and 2020, -34%.
Some argue that the ultra-low interest rate environment supports higher valuation multiples. However, the historical relationship between the risk-free rate and valuation multiples is not linear (see our previous article Accounting for Interest Rates). After all, low interest rate environments tend to be accompanied by subdued—or even negative—economic growth, like we are experiencing now.
Adherents to the argument that higher multiples are justified by low interest rates are ignoring the lofty growth expectations embedded in Apple’s current valuation. We use today’s low rates when we solve for Apple’s embedded growth expectations and still find the implied growth rate is the highest since the introduction of the iPhone. Chart 1 illustrates the implied growth calculation where we reverse engineering Apple’s market valuation by flipping the typical discounted cash flow valuation equation on its head, using historical share prices, a cost of equity based on trailing 3-year beta, and the 10-year Treasury yield for the risk-free rate.
CHART 1. APPLE’S IMPLIED GROWTH SINCE THE INTRODUCTION OF THE iPHONE (June 30, 2007 – August 26, 2020)
SOURCE: FACTSET, GENERATION IACP INC.
At almost 8%, investors’ long-term growth expectations appear way too optimistic, especially for this juggernaut. For perspective, over the last 20 years S&P 500 earnings per share and sales per share have annualized at 5.4% and 4.5%, respectively. Many of the current S&P 500 constituents were mid-caps 20 years ago that experienced tremendous growth to become the world’s biggest businesses today. If we rewind time and narrow current constituents to the top 10% by market cap, the average annualized revenue growth rate drops to just 3.8%. While it’s possible that Apple, which already sports a market cap in excess of $2 trillion and annual revenues above $270 billion, will grow at more than double the trailing 20-year growth rate achieved by the world’s largest companies, the real issue for investors is that an investment in Apple today is banking on it.
Apple’s weighting in the S&P 500 has surged to 7.2%, well above IBM’s previous 35-year record as the index’s largest position. Since 1980 only 4 other companies have led the S&P 500 in market cap—IBM, GE, Exxon, and Microsoft. GE and Exxon (as of August 31) are no longer even Dow 30 components. IBM is lower than it was 20 years ago. And one would have had to purchase GE shares prior to 1993 and Exxon before 2003 to show profits today. We Canadians are particularly sensitive to the largest in the land falling from its pedestal—Nortel, Research-in-Motion (now BlackBerry), Potash, and let’s not forget Valeant. Clearly past success does to guarantee future success.
Even though everyone seems to already have multiple devices, demand for iPhones, Macs, apps, and Apple’s cloud and related services could remain robust for an extended period. Maybe we’re underestimating the impact of 5G? What if Apple’s autonomous driving initiatives really pay off or the company originates the next big computing platform?
Still, even the most optimistic investor should consider the extreme volatility of market expectations exhibited in the above chart. During Apple’s extraordinary ascent, market expectations have fluctuated wildly, ranging from 16% to -2.5%. With the stock priced for beyond perfection, a bad quarter, product flaws, production issues, a cyber-incident, or competitive disruption could lead to a large correction. Investors should wait for doubts about Tim Cook’s leadership skills or questions about Apple’s ability to innovate to washout growth expectations. We’ve seen it before and we’ll no doubt see it again.
Despite Apple’s lofty valuation, it would not be a candidate for short-sale in our view. We believe short sale candidates should be companies with near-term downside catalysts, poor earnings quality, or other problems. And valuations could extend even further, like they did during the tech bubble. Though the magnetic pull in overvalued stocks should be down toward FMV, they can certainly go higher first.
Regardless, the valuations and index weightings of Apple and other richly valued Info Tech and Communications stocks have potential negative implications for the overall market. Thanks to these companies, the median implied growth of the S&P 500 constituents is 6%, a 20-year high—higher than in the dot-com bubble.
RANDALL ABRAMSON, CFA
CEO, Portfolio Manager
RJ STEINHOFF, CFA
DIRECTOR OF RESEARCH
DISCLAIMER
The information contained herein is for informational and reference purposes only and shall not be construed to constitute any form of investment advice. Nothing contained herein shall constitute an offer, solicitation, recommendation or endorsement to buy or sell any security or other financial instrument. Investment accounts and funds managed by Generation IACP Inc. may or may not continue to hold any of the securities mentioned. Generation IACP Inc., its affiliates and/or their respective officers, directors, employees or shareholders may from time to time acquire, hold or sell securities mentioned.
The information contained herein may change at any time and we have no obligation to update the information contained herein and may make investment decisions that are inconsistent with the views expressed in this presentation. It should not be assumed that any of the securities transactions or holdings mentioned were or will prove to be profitable, or that the investment decisions we make in the future will be profitable or will equal the investment performance of the securities mentioned. Past performance is no guarantee of future results and future returns are not guaranteed.
The information contained herein does not take into consideration the investment objectives, financial situation or specific needs of any particular person. Generation IACP Inc. has not taken any steps to ensure that any securities or investment strategies mentioned are suitable for any particular investor. The information contained herein must not be used, or relied upon, for the purposes of any investment decisions, in substitution for the exercise of independent judgment. The information contained herein has been drawn from sources which we believe to be reliable; however, its accuracy or completeness is not guaranteed. We make no representation or warranties as to the accuracy, completeness or timeliness of the information, text, graphics or other items contained herein. We expressly disclaim all liability for errors or omissions in, or the misuse or misinterpretation of, any information contained herein.
All products and services provided by Generation IACP Inc. are subject to the respective agreements and applicable terms governing their use. The investment products and services referred to herein are only available to investors in certain jurisdictions where they may be legally offered and to certain investors who are qualified according to the laws of the applicable jurisdiction. Nothing herein shall constitute an offer or solicitation to anyone in any jurisdiction where such an offer or solicitation is not authorized or to any person to whom it is unlawful to make such a solicitation.
While this article is specific to Apple, we could have written a similar piece on Facebook, Amazon, or several other leading tech names whose valuations, based on our analysis, have lifted to levels we believe are unsustainably high in the short run. Because the market indexes are so highly concentrated in these companies, we are concerned about the valuation implications for the overall markets.
Apple has become the most recognized brand in the world and now represents over 7% of the S&P 500, the largest percentage by any single company in S&P 500 history. Much of the recent stock market rally has been led by the 5 most valuable U.S. companies—Apple, Microsoft, Amazon, Facebook, and Alphabet—which now represent a staggering 24% of the overall S&P 500. The run-up in Apple and the other tech companies leaves the market vulnerable to an outsized correction and/or major rotation.
Apple is firing on all cylinders. Its products sit uniquely at the intersection of tech and luxury, garnering unparalleled attention from media and ultra-passionate consumers. Despite the pandemic and accompanying recession, the company is expected to increase revenues and earnings for fiscal 2020 by 5% and 9%, respectively. And profitability metrics are at or near all-time highs.
The company’s track record of innovation and financial results are remarkable. Tim Cook, faced with seemingly impossible shoes to fill, has successfully introduced new products and grown ‘Apple Services’ into a behemoth. We hold Apple in as high regard as any company and have been periodic owners over the last several years.
However, at a price just above $500, an all-time high, Apple’s market valuation looks rather rich. Summarized in Table 1, Apple’s multiples are well above its 5- and 10-year averages. Its P/E multiple is 1.5 times that of the now overvalued S&P 500 index, versus a multiple that averaged the same as the market’s over the last 10 years.
TABLE 1. APPLE’S VALUATION METRICS
METRIC | CURRENT VALUE | 5 YEAR AVERAGE | 10-YEAR AVERAGE |
---|---|---|---|
P/E RATIO | 37.8x | 17.3x | 16.6x |
P/S RATIO | 7.9x | 3.7x | 3.7x |
P/B RATIO | 29.5x | 8.0x | 6.5x |
EV/EBITDA | 24.6x | 12.1x | 11.2x |
P/CF | 27.1x | 12.7x | 12.0x |
SOURCE: FACTSET, GENERATION IACP INC.
Our analysis suggests a Fair Market Value (FMV) of about $380 for Apple, leaving the shares vulnerable to an approximate 25% decline. And that’s with some reasonably optimistic assumptions. Even worse, it and other large-cap companies normally trade between FMV and a 20% discount—a decline to which implies 40% potential downside. A stock’s FMV typically acts as a limitation to price. Today’s overvaluation is not the norm. And Apple, like most stocks, can be quite volatile. In the last 10 years, during a period of expansion, Apple suffered 5 periods of significant peak-to-trough declines: 2012-2013, -44%; 2015-2016, -32%; 2018-2019, -39%; 2019, -21%; and 2020, -34%.
Some argue that the ultra-low interest rate environment supports higher valuation multiples. However, the historical relationship between the risk-free rate and valuation multiples is not linear (see our previous article Accounting for Interest Rates). After all, low interest rate environments tend to be accompanied by subdued—or even negative—economic growth, like we are experiencing now.
Adherents to the argument that higher multiples are justified by low interest rates are ignoring the lofty growth expectations embedded in Apple’s current valuation. We use today’s low rates when we solve for Apple’s embedded growth expectations and still find the implied growth rate is the highest since the introduction of the iPhone. Chart 1 illustrates the implied growth calculation where we reverse engineering Apple’s market valuation by flipping the typical discounted cash flow valuation equation on its head, using historical share prices, a cost of equity based on trailing 3-year beta, and the 10-year Treasury yield for the risk-free rate.
CHART 1. APPLE’S IMPLIED GROWTH SINCE THE INTRODUCTION OF THE iPHONE (June 30, 2007 – August 26, 2020)
SOURCE: FACTSET, GENERATION IACP INC.
At almost 8%, investors’ long-term growth expectations appear way too optimistic, especially for this juggernaut. For perspective, over the last 20 years S&P 500 earnings per share and sales per share have annualized at 5.4% and 4.5%, respectively. Many of the current S&P 500 constituents were mid-caps 20 years ago that experienced tremendous growth to become the world’s biggest businesses today. If we rewind time and narrow current constituents to the top 10% by market cap, the average annualized revenue growth rate drops to just 3.8%. While it’s possible that Apple, which already sports a market cap in excess of $2 trillion and annual revenues above $270 billion, will grow at more than double the trailing 20-year growth rate achieved by the world’s largest companies, the real issue for investors is that an investment in Apple today is banking on it.
Apple’s weighting in the S&P 500 has surged to 7.2%, well above IBM’s previous 35-year record as the index’s largest position. Since 1980 only 4 other companies have led the S&P 500 in market cap—IBM, GE, Exxon, and Microsoft. GE and Exxon (as of August 31) are no longer even Dow 30 components. IBM is lower than it was 20 years ago. And one would have had to purchase GE shares prior to 1993 and Exxon before 2003 to show profits today. We Canadians are particularly sensitive to the largest in the land falling from its pedestal—Nortel, Research-in-Motion (now BlackBerry), Potash, and let’s not forget Valeant. Clearly past success does to guarantee future success.
Even though everyone seems to already have multiple devices, demand for iPhones, Macs, apps, and Apple’s cloud and related services could remain robust for an extended period. Maybe we’re underestimating the impact of 5G? What if Apple’s autonomous driving initiatives really pay off or the company originates the next big computing platform?
Still, even the most optimistic investor should consider the extreme volatility of market expectations exhibited in the above chart. During Apple’s extraordinary ascent, market expectations have fluctuated wildly, ranging from 16% to -2.5%. With the stock priced for beyond perfection, a bad quarter, product flaws, production issues, a cyber-incident, or competitive disruption could lead to a large correction. Investors should wait for doubts about Tim Cook’s leadership skills or questions about Apple’s ability to innovate to washout growth expectations. We’ve seen it before and we’ll no doubt see it again.
Despite Apple’s lofty valuation, it would not be a candidate for short-sale in our view. We believe short sale candidates should be companies with near-term downside catalysts, poor earnings quality, or other problems. And valuations could extend even further, like they did during the tech bubble. Though the magnetic pull in overvalued stocks should be down toward FMV, they can certainly go higher first.
Regardless, the valuations and index weightings of Apple and other richly valued Info Tech and Communications stocks have potential negative implications for the overall market. Thanks to these companies, the median implied growth of the S&P 500 constituents is 6%, a 20-year high—higher than in the dot-com bubble.
DISCLAIMER
The information contained herein is for informational and reference purposes only and shall not be construed to constitute any form of investment advice. Nothing contained herein shall constitute an offer, solicitation, recommendation or endorsement to buy or sell any security or other financial instrument. Investment accounts and funds managed by Generation IACP Inc. may or may not continue to hold any of the securities mentioned. Generation IACP Inc., its affiliates and/or their respective officers, directors, employees or shareholders may from time to time acquire, hold or sell securities mentioned.
The information contained herein may change at any time and we have no obligation to update the information contained herein and may make investment decisions that are inconsistent with the views expressed in this presentation. It should not be assumed that any of the securities transactions or holdings mentioned were or will prove to be profitable, or that the investment decisions we make in the future will be profitable or will equal the investment performance of the securities mentioned. Past performance is no guarantee of future results and future returns are not guaranteed.
The information contained herein does not take into consideration the investment objectives, financial situation or specific needs of any particular person. Generation IACP Inc. has not taken any steps to ensure that any securities or investment strategies mentioned are suitable for any particular investor. The information contained herein must not be used, or relied upon, for the purposes of any investment decisions, in substitution for the exercise of independent judgment. The information contained herein has been drawn from sources which we believe to be reliable; however, its accuracy or completeness is not guaranteed. We make no representation or warranties as to the accuracy, completeness or timeliness of the information, text, graphics or other items contained herein. We expressly disclaim all liability for errors or omissions in, or the misuse or misinterpretation of, any information contained herein.
All products and services provided by Generation IACP Inc. are subject to the respective agreements and applicable terms governing their use. The investment products and services referred to herein are only available to investors in certain jurisdictions where they may be legally offered and to certain investors who are qualified according to the laws of the applicable jurisdiction. Nothing herein shall constitute an offer or solicitation to anyone in any jurisdiction where such an offer or solicitation is not authorized or to any person to whom it is unlawful to make such a solicitation.